The marketing methodology that drives member engagement

Keeping members engaged in their health is critical to improving outcomes. So it’s no surprise that leading health plans invest in digital health management solutions to support members outside the walls of care delivery. But as many health plans will…

The Health Plan Member Engagement Report

The COVID-19 (SARS-CoV-2) pandemic has dramatically accelerated digital transformation in healthcare, taking the topic from conceptual to table stakes in a matter of months. Telemedicine has been lauded for its promise—and for good reason. When millions of Americans were compelled…

How to operationalize your member advocacy strategy

The imperative to orchestrate a better member experience has never been greater. Outsourced consumer engagement services are capitalizing on customer dissatisfaction: overall, employers gave their plans a C+ grade point average on their ability to direct employees to high-quality healthcare,…