WELLSQUARED MEMBER MARKETING

Level up your member engagement

Wellframe partnered with Linkwell Health, a leader in healthcare content marketing, to support your health plan’s member outreach efforts with Wellsquared. Wellsquared enables health plans to onboard and engage members to help them fully understand and more effectively utilize their complete health coverage and benefits. Empower your plan to deliver the modern healthcare experience your members expect.

Identify your highest-risk populations

Determine which member populations need the most support from care teams and staff. Leverage the member data you already have, and incorporate new information based on how members interact with the Wellframe app.

helping you every step to reach your goals

Develop member journeys

Build integrated and personalized member journeys rather than using one-off messages. Sending your members relevant health & benefits information can help your plan improve engagement and retention across populations.

Craft compelling assets

Support your members’ healthcare journeys with accessible information written in language they can understand. Member marketing articles and content are written in accordance with regulatory guidelines to help improve health literacy.

Optimize and launch new campaigns

Meet members where they are by reaching out to them through multiple channels. The Wellsquared team can help you develop your outreach strategy over time based on your members’ unique needs.

Utilize regular reporting

Gather key member insights that inform proactive outreach for both plan staff and care teams. We work with you to track and leverage the metrics your plan needs to reach your engagement, satisfaction, and performance goals.

6x

increase in member interactions

2x

increase in active caseload size

29%

increase in preventative services utilization

2-4%

average conversion rate