BlueCross BlueShield of Tennessee members are looking for a holistic health plan service model

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Own the BCBSTN member experience with Digital Customer Service

75% of health plan members said their insurance companies do not meet their standards–or even offer a service–for coordination of care. Wellframe empowers you to become a trusted advocate for all your members’ health needs, so you can improve member satisfaction, utilization, and customer brand loyalty.

What is Member Advocacy?

Every health plan leader has a different image of how to best serve their members. BCBSTN is already taking steps toward digital transformation and digital health management. But there’s more to improving the member experience than meeting them online. Member Advocacy is a service model that can help you stand out from the competition by owning the entire member experience.

Frequently asked employer RFP questions—and responses that get you noticed

You may be fully prepared to answer employer RFP questions about benefits, competitive pricing, care networks, and pharmacies. But how are you positioning your technology and member experience offerings?

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Don’t lose market share to digital-first health plans

Digital-first health insurance plans and outsourced engagement platforms are siphoning off business and market share. To compete, traditional health plans must deliver the convenient experience that customers expect. The key is achieving digital transformation.

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Managing pain with help from an Advocate

See how Wellframe’s Digital Care Management solution can be combined with Digital Customer Service to help you uncover member needs, guide members to the right resources, and improve benefits utilization.

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Learn from Humana, Geisinger and U-Haul how payer and employer organizations collaborate to adopt a holistic care management approach driven by technology to meet the needs of their population.

Learn how BlueCross BlueShield of South Carolina benefitted from embracing digital health in this recording from Recharge 2021.


Realizing consumer centricity in health care for a competitive edge

There’s nothing more personal than health. Yet health care is notoriously unfriendly to consumers, making the industry an increasingly glaring outlier in improving customer experience. A veteran of Cigna and Prime Therapeutics, Ingrid Lindberg says great consumer experience is fundamentally about delivering on the expectations a brand sets for its customers. Learn what Ingrid teaches companies about building trust, how she feels about her own healthcare experience, and how to “make health care human.”

Get in touch with your Wellframe representative