Gartner® Analyst Report
Quick Answer: How U.S. Payers Can Improve Member Engagement in Health Navigation
“Delivering early and convenient access to healthcare information is critical to active and continuous health engagement.”
What are some of the best ways for health plans to deliver greater value to members and other health plan purchasers?
Wellframe is identified as a Sample Vendor in this new analyst report from Gartner. The report outlines three key ways health plans can improve member engagement, ease healthcare navigation, and adapt to shifting market demands. Within the report, Table 1 evaluates stand-alone member health management portals and tools.
The report defines this category as “An engagement hub that integrates numerous consumer health silos into a single platform. For example, consumer data that is available in provider portals, insurance portals (claims and benefits), pharmacy portals, employer wellness programs, health savings account/flexible spending account (HSA/FSA), and digital point-of-service applications.”
Read the report to learn more about the best approaches to improve member engagement with navigation tools:
- Provide convenient access to healthcare information and grant early access to health management and navigation tools.
- Invest in consumer engagement tools that connect lifestyle and health through data fluidity. This includes tools that provide health navigation with workflow coordination between care and administrative services.
- Focus on the customer experience to incorporate individualized health journeys.
Gartner, Quick Answer: How U.S. Payers Can Improve Member Engagement in Health Navigation, Connie Salgy, 13 March 2023. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.