How to support members and cut costs through digital engagement

Healthcare costs continue to rise, making it harder for patients and providers to manage increasing care needs without breaking the bank. Digital engagement can help improve healthcare access and reduce the risk of complications. And many health plans are already leveraging digital engagement solutions.

Digital engagement tools can help your plan leverage existing customer relationships to personalize member experiences and recommend relevant resources based on members’ health conditions and wellness goals. In this on-demand roundtable, speakers from Wellframe and BWG Connect discuss how health plans can engage members more effectively while reducing clinical costs, empowering caregivers, and improving behavioral health engagement.

“Studies over the past couple of years have shown that digital-type approaches are actually not only helping to improve that member experience but ultimately helping to reduce some of the complications associated with managing these chronic conditions, like reducing inpatient admissions and driving members towards preventative health care services, rather than leveraging things like the emergency room.”

Courtney Sadlon, MSN, RN, CPNP-PC/AC


  • Courtney Sadlon

    MSN, RN, CPNP-PC/AC; Senior Program Manager at Wellframe
    Courtney Sadlon is an MSN, RN, CPNP, and the Senior Program Manager at Wellframe, a digital health management platform designed to empower health plans to form meaningful connections with its members throughout their entire healthcare journey. In her role, she focuses on content development, digital health, and project management. Before Wellframe, Courtney was a Certified Pediatric Nurse Practitioner at Boston Children’s Hospital and a Registered Pediatric Nurse at Tufts Medical Center and Yale-New Haven Hospital.

  • Aaron Conant

    Co-Founder & Managing Director at BWG ConnectAaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1×1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.