How early should you start marketing Medicare Advantage plans?

On-demand webinar

56% of Medicare Advantage and 68% of Medigap members stayed with their original health plan. And research shows that members begin researching Medicare coverage years before they make their decision. When does your health plan start talking to members about your Medicare Advantage offerings?

In this webinar, we’ll discuss what senior members are really looking for in their Medicare coverage. Our experts will also show you how to tailor the member experience specifically for seniors. Stop losing Medicare members to your competitors. Focus on better engaging your senior members before it’s time to make the switch.


  • Alyssa Alsheimer

    Alyssa Alsheimer

    Vice President of Marketing, Wellframe

    Alyssa is a strategic marketing leader, with over a decade of experience managing marketing strategies, implementing award-winning campaigns, and driving measurable business growth for a variety of Fortune 500 companies. Her previous healthcare experience includes working with companies like TherapeuticsMD, Tivity Health, Microsoft, and GlaxoSmithKline on a variety of B2B and B2C initiatives. As part of her role at Wellframe, Alyssa consults with health plans to help them reach and engage their members throughout their health journeys with integrated marketing efforts.

  • Susan Beaton

    Susan Beaton

    Vice President of Health Plan Strategy, Wellframe

    Susan is an innovative and collaborative healthcare industry executive with over 20 years of experience as a clinical nurse leader and health plan executive. She came to Wellframe from Blue Cross Blue Shield Nebraska where she was VP of Care Management, Provider Services and Risk. In addition, she is passionate about engaging consumers outside traditional health care settings. Susan’s experience with clinicians and health plans help our customers reimagine how they support members while yielding incredible value.