Wellframe’s cofounder & CEO Jacob Sattelmair echoed a sentiment I have shared with many people. 2.0 and StartUp Health have been the strongest advocates for digital health. fiercest competitors at the time in the aftermath of the dotcom bust. that time, the biggest players in digital media were Yahoo, MSN, AOL and DoubleClick (now Google). are fighting over table scraps (relative to legacy health IT vendors), digital media companies were in competition for a small portion of the advertising market. to digital media taking off. media surpasses even television. accelerated the shift by 5-10 years.