On-demand webinar

Support Medicare Members with a Digital Ecosystem

Creating a Cohesive Omnichannel Communication Strategy

Changes to HEDIS scores and Star ratings means health plans have to focus on member experience and satisfaction now more than ever—especially Medicare members. An omnichannel digital communication strategy can make it easier to reach and engage more of your Medicare members.

In this webinar, hosted by Fierce Healthcare, three industry leaders share their experiences on how to work with and support Medicare members to improve care outcomes, lower costs, and improve member relationships. Listen to the webinar to learn more about:

  • Medicare member expectations for their health plan experience
  • Differences in reaching Medicare versus commercial members
  • Most effective engagement channels for Medicare
  • Gleaning key member insights from care managers 
  • Improving health equity through relevant health education



  • Susan Beaton, RN, BSN

    VP of Solutions, Wellframe

    Susan is an innovative and collaborative healthcare industry executive with a passion for engaging consumers outside the four walls of health care. She offers over 20 years of experience as a clinical nurse leader and health plan executive. Susan’s direct experience helps teams reimagine the way they can support their members while yielding incredible value.


  • Kimberly Lauersdorf

    Chief Marketing Officer, Government Business Division, Elevance Health

    Kim began her marketing career in the trenches of account management ensuring clients’ satisfaction and success. Understanding people and connecting their desires and needs with brands and products is Kim’s passion. Today, she leads the marketing team that connects members to the health plans, solutions, and services that help improve the health of humanity.

  • Gabe Isaacson

    Associate Partner, McKinsey

    Gabe Isaacson is a leader in McKinsey’s Medicare Domain, leading the Firm’s thinking on Medicare marketing, sales, and growth. He serves payers, at-risk providers, services companies, and investors on topics across the Medicare value chain, with a focus on better serving seniors and helping them to navigate the complex offerings.