Digital adoption: The key to engaging 3X more members


A 45-minute live webinar event, concluding with 15 minutes of Q&A.

Digital health technologies are becoming table stakes for giving members the convenient experience they deserve and engaging them toward better health outcomes. Digital health platforms also have tremendous potential to help extend the capacity of health plan staff. But how can you actually put digital technologies into place that drive organizational efficiency? In this webinar, the presenters will share best practices for driving staff optimization and engaging more members with existing resources.

Through this conversation, attendees will learn how to reach their member engagement goals using a proprietary 4-step method to align the people, process, and technology needed for success.

  • How to define digital health success and develop an iterative go-to-market plan
  • Marketing best practices to reach and engage members at scale
  • How to ensure staff adoption and effective digital interventions
  • Ways to drive continuous improvement across engagement, staff efficiency, and more


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    Susan Beaton, VP, Health Plan Strategy, Wellframe

    Susan is an innovative and collaborative healthcare industry executive with a passion for engaging consumers outside the four walls of health care. She offers over 20 years of experience as a clinical nurse leader and health plan executive, coming to Wellframe from Blue Cross Blue Shield Nebraska where she was VP of Care Management, Provider Services and Risk. Susan’s direct experience in the clinical and payer arena help teams reimagine the way they can support their members while yielding incredible value.

  • Doug Berkson

    Doug Berkson, VP, Customer Engagement, Wellframe

    As VP of Client Engagement, Doug is responsible for developing the strategies and tactics to ensure adoption of the Wellframe platform and solution, and subsequent oversight of the team with direct customer accounts. He brings over 20 years of experience working with providers and payers on issues ranging from contracting, network and system development, population health management, analytics, and the tools, services, and technology required to support strategic initiatives in both the traditional and “value-based” payment worlds.