Own the member experience by shifting to an Advocacy mindset

On-demand Webinar

Health plan leaders know that an improved member experience is key to winning and retaining business in a crowded market. Given the rapid acceleration of digital transformation and consumerism, health plans face a mandate to embrace a new kind of digital strategy. Shifting to an Advocacy mindset can help.

Member Advocacy is a service model that positions health plans as trusted allies for members. How can your organization adapt to this changing reality and own the member experience?

In this webinar, leaders will learn:

  • The advantages of shifting to an Advocacy mindset—and where your organization falls on the path to achieving it
  • Exclusive data on what today’s healthcare consumers expect from plans
  • How to decide whether to build, buy, or partner to achieve your digital ambitions
  • The 5 mindset and operational shifts health plan leaders must make to become trusted Advocates


  • Susan Beaton

    Susan Beaton, VP, Health Plan Strategy, Wellframe

    Susan is an innovative and collaborative healthcare industry executive with a passion for engaging consumers outside the four walls of health care. She offers over 25 years of experience as a clinical nurse leader and health plan executive, coming to Wellframe from Blue Cross Blue Shield Nebraska where she was VP of Care Management, Provider Services and Risk. Susan’s direct experience in the clinical and payer arena help teams reimagine the way they can support their members while yielding incredible value.

  • Kim Ingrim

    Kim Ingram, Chief Nursing Officer, HealthEdge

    As HealthEdge’s Chief Nursing Officer, Kim  is responsible for providing clinical expertise and care coordination leadership to the organization. She has spent more than 28 years building execution-focused pathways for success through technology-driven innovation in the healthcare delivery system. Kim is distinguished for her forward thinking and her ability to achieve transformational change working with key executives and stakeholders in complex organizations. Prior to joining HealthEdge, Kim served as Senior Vice President of Clinical Solutions at Click4Care, where she was responsible for product strategy and for leading several key customer implementations. Prior to Click4Care, Kim also held leadership roles at organizations including Cambia Health Solutions. Kim is a graduate of Lewis Clark State College, and a Registered Nurse.