Survey results: Members need help managing their care and benefits

Nearly 1 in 4 health insurance members are confused by communications from their health plan. How can health plans reach these members with relevant and accessible information?

You will get a closer look at the results of Wellframe’s annual member engagement survey. You will also learn how health plan member marketing can boost engagement, improve retention, and prevent care gaps.

Our speakers will address questions such as:

• Why do member marketing services help make your health plan more competitive?
• How can health plan member marketing impact health literacy and health equity?
• How does Wellsquared Member Marketing help health plans improve member marketing efficacy?