Actionable digital health strategies to enhance member experience

Looking ahead into 2023 and beyond

Health plan leaders are revamping their digital engagement strategies to create seamless digital experiences that improve member satisfaction and retention. However, it can be challenging to leverage digital technology to its fullest potential.

In this webinar, health plan leaders share their experiences developing and implementing digital health strategies. Hear how three organizations were able to help members access the right care at the right time, close care gaps, improve health outcomes, and deliver positive engagement experiences throughout member journeys.

Attend this webinar to gain insight into:

  • Effective approaches to preventing and closing care gaps
  • Strategies to utilize digital technology to modernize member experiences and improve engagement
  • Enable personalization to proactively meet the needs of diverse populations


  • Mark Parton

    VP, Strategy & Operations, Wellframe

    Mark Parton is responsible for identifying the factors critical to Wellframe’s success as a premier digital member experience solution. Before Wellframe, Mark was chief of staff and head of strategy at Author by Humana, a consultant in LEK Consulting’s healthcare practice, and associate director of operations at eviCore healthcare.

  • Sherri Zink

    SVP and Chief Data and Engagement Officer, BlueCross BlueShield of Tennessee

    Sherri Zink oversees enterprise information assets and leads the data and analytics center of excellence. Zink owns the corporate-wide analytics strategy and promotes data as a cross-corporate asset by turning information into action that results in healthier, more informed members. While leading the Information Delivery division at BlueCross, Zink’s team earned numerous awards for its use of data to improve efficiency and quality.

  • Michael Collins

    VP of CRM Application Delivery, EmblemHealth

    Michael Collins has over 25 years of experience leading multi-location software development, architecture, and Quality Assurance teams to develop, support, and scale applications. For the last ten years Michael has focused on the healthcare industry working for both regional and national payers on digital transformation and scaling applications to keep up with growth and drive member experience strategy.

  • Nicole Walker

    Vice President, Customer Experience, Health Care Service Corporation

    Nicole Walker provides oversight for all stakeholder experiences with a focus on improving member, provider and employer interactions across HCSC channels, with a focus on phone, chat, web and mobile. Prior to this role, Nicole held leadership roles in sales operations, marketing, strategy, innovation and user experience, bringing her keen business perspective, strategic thinking and focus on delivering value to each position.