Activate Today’s Medicare Member: Effective Engagement Strategies

Thursday, April 25th at 2:00 PM EST

Illustration of a woman with grey hair interacting with an oversized tablet. Two clinicians high-five behind the tablet.


By taking proactive measures, plans can build deeper relationships with members, helping to enhance loyalty and retention, improve utilization rates, and support better health outcomes overall—all of which lead to a stronger business.

Attendees will learn:

  • The reality of seniors and tech adoption
  • Why engaging early and often help members feel guided, supported, and valued — leading to stronger retention, NPS, and benefit activation
  • The importance of an omnichannel strategy to maximize engagement and activation
  • How to optimize for the action you want by leveraging data to make your communications to members far more targeted, heading off underutilization at the pass
  • The added value of driving benefit utilization — including helping plans meet new Health Equity Index (HEI) requirements, which will start to have a significant impact on Star ratings in 2027.


  • Elizabeth Shaw

    Senior Vice President, Engagement Solutions

    Linkwell Health

    Elizabeth ensures that the strategies, journeys, and content that power Linkwell’s products motivate our clients’ members to take the next best action for their health. She joined the team in January 2021, after spending more than two decades covering health and wellness for consumer media brands. She’s the former editor in chief of HealthCentral.com and FamilyFun magazine, and she held senior editorial roles at SELF, Parenting, and more. Elizabeth lives in Rye, NY, with her husband and 18-year-old son and just found out she’s a future Hoosier mom.

  • Erin Clark

    Director, Member Marketing


    Erin joined the Wellframe team in March 2020. In her role as Director, she works with Wellframe’s health plan customers to develop and execute marketing strategies that support member recruitment and adoption onto the platform. Erin has worked in communications and marketing for the past 10 years across several industries including non-profit, state government, and agency. She moved to the Boston area 12 years ago, enjoys playing trivia with friends, and will never say no to macaroni and cheese.