5 ways to turn member touchpoints into a continuous consumer journey
Every interaction or point of contact with a member, often referred to as a “touchpoint,” has the opportunity to ensure brand loyalty, improve satisfaction, or engage members toward better health outcomes.
But to uncover the insights needed to provide an individualized member experience, health plan leaders must shift their focus to the full health journey. Keep reading to learn 5 ways to reframe your approach to traditional member touchpoints.
Improving the effectiveness of individual touchpoints will always be important and necessary to ensure members are healthier and more satisfied with their plan. But when health plan leaders consider ways to align all member touchpoints within the member’s entire health journey, they can offer the differentiated, convenient experience today’s consumers demand.
The building blocks of a better member experience
An improved experience has become something of a buzzword in healthcare today. But health plan leaders know this concept is key to winning and retaining business in a crowded market. So what does a positive experience actually look like—and how can you ensure your digital strategy delivers when it comes to better satisfaction, benefits utilization, and brand loyalty? ... Read more